The designer Alejandra Núñez, always restless, curious, adventurous and tenacious, never stopped thinking, dreaming, imagining and little by little was introduced into one of her dreams, fashion.
As a follower of new trends, including anticipating styles and thanks to her constant trips to the main European and Asian capitals, she has finally managed to create her own signature.
SCALE was born from the fusion of three important elements in the life of her creator.
Alejandra Núñez, who is affectionately known as –ALE– is born in the Canary Islands, specifically in Santa Cruz (SC), which combined to form SCALE, an Anglo-Saxon word whose main meanings are intertwined with the brand, translating:
ESCAMA: That constitutes the seal of identity of the signature.
SCALE: A way of life. Arrival and transfer in travel for years between Europe, Asia and America.
Where do the names of our designs come from?
The archipelago of Indonesia is composed of more than 13,000 islands, distributed in an area similar to that of the United States. It is the country with the highest number and density of active volcanoes (147 volcanoes).